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Real estate listing description generator
MLS-ready listing descriptions that lead with the features buyers search for.
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Buyers skim a listing in seconds, so the first line has to carry the home's best feature. Paste the property details, pick a style, and get an MLS-length description, three headlines, feature bullets and a short social version.
What a strong listing description does
It leads with the one feature that sets the home apart, then walks the buyer through the house in tour order. Specific details like 'quartz counters' and 'new roof in 2024' do more work than words like 'stunning' or 'charming', which buyers have learned to ignore.
Written with Fair Housing in mind
The generator describes the property and the area, not the kind of buyer who should live there. It avoids phrases such as 'perfect for families' that can raise Fair Housing concerns, and uses factual location notes like 'close to parks' instead. Always review the final copy against your MLS and brokerage rules.
One set of details, every format
You get the long MLS remarks, a bullet list for flyers, a 280-character social post and a one-line teaser, so the listing reads consistently everywhere. For the open house itself, use the Open House Post Generator.
Add the missing facts
Anything you didn't provide, like square footage or HOA fees, appears as a [placeholder] instead of a made-up number. Fill those in before you publish.
Questions
How long should an MLS description be?
Many MLS systems cap public remarks between 500 and 1,000 characters, so the default length is about 250 words. Choose 'Short' if your MLS is stricter.
Can I use it for luxury listings?
Yes. Pick the Luxury style for a more refined tone that focuses on materials, views and design.
Does it follow Fair Housing rules?
It is written to describe the property rather than people, but you are responsible for the final copy, so review it before publishing.