Email is often the highest-return channel a small business has, but only if the right emails go out at the right time. This strategist maps the flows and newsletters that fit your business, then helps you write them.
A welcome series for new subscribers, an abandoned cart flow for stores, a post-purchase sequence and a win-back for lapsed customers. The strategist lays out how many emails each needs, when they send and what each one says.
One goal per email, a subject line and preview text that work together, a short body focused on the reader's benefit, and a single clear call to action. Ask for a draft and get all four parts.
Opens are less reliable than they used to be, so watch clicks, conversions and unsubscribes. Set up SPF, DKIM and DMARC on your sending domain and keep your list clean to stay out of spam folders.
Draft sequences with the Welcome Email Sequence Generator and Abandoned Cart Email Generator, and write your regular send with the Newsletter Generator.
Which email marketing tool should I use?
It depends on list size, whether you run a store, and the automations you need. The strategist explains what features to look for rather than pushing a vendor.
How often should I send marketing emails?
Many small businesses start with one newsletter a week or every two weeks plus automated flows, then adjust based on clicks and unsubscribes.
Do I need permission to email people?
Yes, email people who opted in, and always include a working unsubscribe link. This is general information, not legal advice.