Email newsletter writer

One newsletter, one main action

Newsletters with five equal links usually get fewer clicks than ones with a single clear ask. The writer puts your most important item first and builds the call to action around it.

Pick a format that fits

Short sections work for updates, a founder letter builds a personal connection, a digest suits busy readers and a single story works for launches or announcements.

Write for skimmers

Most people scan an email in seconds. Short headings, two-to-four sentence paragraphs and bullet lists make the key points visible even to someone who reads for five seconds.

Plan the whole program

Test more headlines with the Email Subject Line Generator, and greet new subscribers properly with the Welcome Email Sequence Generator.

Questions