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Customer persona generator
Detailed buyer personas with goals, pains, objections and the messages that reach them.
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Marketing aimed at 'everyone' reaches no one. Describe your product and who buys it, and get detailed customer personas with goals, pain points, objections and the exact words and channels to reach them.
What a useful persona includes
Demographics are the least useful part. The parts that change your marketing are goals, pains, the trigger that makes someone start looking, the objections that stop them, and the words they use. Each persona covers all of them.
B2B personas and buying committees
In business sales the person who uses a product often isn't the one who signs off. Choose B2B and each persona includes job title, company size, who they report to and who else is involved in the decision.
Validate, then use everywhere
Check personas against real interviews, reviews and analytics, then use them to brief ads and content. They feed straight into the Marketing Plan Generator and the Value Proposition Generator.
Questions
What is a customer persona?
A short profile of a typical buyer - their goals, problems, habits and objections - used to guide marketing and product decisions.
How many personas should I have?
Most small businesses need one to three. More than that usually means the personas are too thin or the audience too broad.
Are the personas real people?
No. They are composites based on your description. Check them against real customer interviews and data.