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SWOT analysis generator
A specific SWOT analysis for your business, product or plan - with strategies, not just lists.
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Most SWOT analyses are four lists that nobody acts on. Describe your business or plan, add the decision you're facing, and get a specific SWOT grid plus TOWS strategies that turn it into a ranked set of next steps.
Internal vs external
Strengths and weaknesses are things you control - your team, costs, reputation, product. Opportunities and threats come from outside - customers, competitors, regulation, the economy. Mixing them up is the most common SWOT mistake, and the generator keeps them separate.
From SWOT to strategy
The TOWS section pairs the quadrants: use strengths to grab opportunities, fix weaknesses that block opportunities, use strengths to blunt threats, and shore up where weaknesses meet threats. That's where the useful actions come from.
Go deeper on competitors
If threats are mostly about rivals, follow up with the Competitor Analysis Generator for a side-by-side comparison, or the Pricing Strategy Helper if price is the pressure point.
Questions
What is a SWOT analysis used for?
To take stock before a decision - launching a product, entering a market, applying for funding or planning the year.
Can I do a personal SWOT analysis?
Yes. Pick 'Personal / career' and describe your skills, experience and the role or move you're considering.
What is TOWS?
A follow-on to SWOT that matches each internal factor with an external one to produce strategies rather than lists.