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Competitor analysis template
A structured competitor analysis template filled in for your market, with gaps you can win.
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A blank competitor analysis template is a table you never finish. Describe your business and whoever you're up against, and get the template filled in: a comparison table, a positioning map, the gaps nobody is serving, and a ranked plan to win.
Direct, indirect and substitutes
Direct competitors sell the same thing to the same people. Indirect ones solve the same problem differently. Substitutes are what customers do instead - including nothing. A useful analysis covers all three, because that's how buyers compare.
Find the gap, then own it
The positioning map places everyone on the two things buyers care about most, so empty corners stand out. Those gaps become the 'How to win' actions, each with a first step.
Research the honest way
Read competitors' reviews, sign up for their emails, check public ad libraries and talk to customers who switched. For your own position, run a SWOT Analysis Generator report or set prices with the Pricing Strategy Helper.
Questions
What should a competitor analysis include?
Who your competitors are, how they compare on price, offer, strengths and weaknesses, where the market has gaps, and what you'll do about it.
Do I need to name competitors?
No. Leave it blank and it describes the typical competitor types in your market; add names and details for a sharper analysis.
Does it look up competitor data online?
No. It works from what you provide and marks what to research, so nothing is invented.